PARK PLACE

Park Place on Peachtree is an upscale, high-rise residential community in the heart of Midtown in Atlanta, GA. They wanted to refresh their branding and use the new elements to apply to a variety of items found in the building, particularly any signage. What they previously had was disjointed and visually did not connect. A new system of visual elements including logos in multiple layouts, typeface choice, and color palette now help the building's environmental design feel high end.